These strategies include search engine optimization, linking, ad banner campaigns, opt-in email, affiliate programs and strategic domain name purchasing. In addition, it is important to include your website address on all of your companies marketing collateral material.

Website promotion begins at the planning stage of designing your site.

• Who are your customers?
• What will the Web site offer?
• What keywords will they type in to search engines to find your site?

Over 80% of website traffic begins at search engines and directories. Building a site without thinking about how it will rank in the major search engines is reckless in today's marketplace. Search engine positioning is a critical part of successful Website promotion and Emblaze Design's professionals are expert in this area.