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Accomplishments
- Visualized conceptual strategy, including creation of layouts, designs, graphics & typography
- Worked within clients established brand identity standards
- Directed team of Designers & Production Artists and coordinated and supervised all tasks
- Presented designs to client
- Worked with cross functional team members to integrate creative/technical/design solution
- Coordinated with site authors for Quality Assurance purposes to maintain conceptual integrity through to delivery
- Authored Visual Standards Guide
Overview
The HSBC Private Banking website serves as a primary
marketing and information source aimed at retaining existing customers with
over $5 million in investable assets and acquiring new clients. The site
presents compelling and relevant content and provides numerous direct
options for potential clients to initiate meaningful contact.
The site complements HSBC's offline marketing program for its private
banking products and services. It establishes and supports the HSBC Private
Banking brand principles: support the relationship, adhere to the philosophy
of accountability, maintain global reach and a comprehensive breadth of
wealth management products and services. The design's emphasis on user
experience directs customers to contact relationship and product managers.
The site has been built with a robust and scalable design to encompass the addition of new requirements and functionalities in future releases.
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