Emblaze Design was hired to create a new brand identity and integrate it into all aspects of the company’s image including signage, business cards, letterhead, envelopes, folders, post-it notes, brochures as well as its online presence.
The main objectives were to:
Create a brand that established David Feldman Worldwide as professional and sophisticated
Inject fresh creative thinking into their design
Create a vision which portrays the "Worldwide" nature of the company
To differentiate them from their competition by portraying them as authoritative yet playful and friendly
The Solution
The design of a brand identity system that included a friendly typeface, high-contrast black and metallic gold color scheme, the tagline, "Take Notice.", all work in conjunction to differentiate them from their competition in their highly competitive court reporting and litigation services market.
Our website design solution encompasses emotion, style and structure. The value proposition is integrated throughout the site. It's uncluttered and simple and takes advantage of the full browser window. The design of site templates ensures that all work is consistent with the rest of the site, i.e., use of fonts, positioning of images and grids. All of the pages are coded using the latest client-side coding techniques and are made accessible using CSS for its layout.
Most importantly, the solution accomplishes its goal of establishing the company's highly differentiated value proposition in a competitive marketplace for a company whose services differentiate them from their competition.
