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The Client
Assured Protection is a medical consulting and staffing company that provides the highest level of on-site emergency medical staffing, the provisioning of Automatic External Defibrillators and First aid stations at special events.
The Challenge
Emblaze Design was hired to create a new brand identity and integrate it into marketing collateral material and its website. The main corporate identity objectives were to create a brand that established them as competent, professional and available to help, but also, to differentiate them from their competition. The idea that major public events organizers would have peace of mind by using Assured Protection's services also needed to be portrayed.
The Solution
Emblaze Design empowered a team of talented corporate identity, print and interactive designers, technical, usability, and information architect specialists to provide a solution that encompasses the entire brand experience.
The design of a brand identity system that included a bold, yet easily recognizable logo, unique typeface, high-contrast red and black color scheme, the tagline, "Seconds Count", all work in conjunction to differentiate them from the competition in the medical consulting and staffing market.
Our solution accomplishes its goal of communicating the company's unique value proposition in an untapped marketplace.
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